ONLINE COURSE

CANNABIS BRAND ACCELERATOR

Learn how to create and launch a successful cannabis brand from a global plant-based marketing expert.
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What's included?

Our course

Dive deep into the specialized world of cannabis branding with our Cannabis Brand Accelerator Modules, taught by experienced operators and designed to guide you through the unique challenges of this emerging market. 

Module 1

The first module uncovers the foundational processes of brand creation, emphasizing cannabis-specific audience targeting, distinctive positioning, and crafting brand names that thrive in a regulated environment.

Module 2

The second module empowers brands with the tools to build a striking visual identity, conduct a competitive analysis, finalize a comprehensive brand book, and devise a cannabis-tailored go-to-market strategy.

What you'll learn

LESSON 1

Cannabis Target Audience Identification

Discover your potential market, segment your audience, and craft compelling cannabis user personas.
LESSON 2

Brand Positioning
for Cannabis

Define your brand's mission, vision, guiding principles, and establish a strong position in the market.
LESSON 3

Cannabis Brand Naming

Create a resonant brand name tailored for regulatory challenges and distinctiveness.


LESSON 4

Cannabis Brand
Story Building

Forge a brand narrative that genuinely resonates with cannabis consumers.
LESSON 5

Cannabis Visual Identity Creation

Design a captivating visual identity through logos, color schemes, fonts, and imagery.
LESSON 6

Cannabis Branding Competitive Analysis

Equip yourself with SWOT and competitive analyses to strategically position your brand.
LESSON 7

Cannabis Brand Book Completion

Consolidate your brand elements ensuring consistent and accurate implementation.
LESSON 8

Cannabis Go-To
Market Strategy

Develop a targeted marketing and sales plan, bolstered by key performance indicators.

Course contents

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